In advertising the goal is to make memorable ads. That means either really good ads or really bad ads. You'll remember both. It's mediocre that will get you in trouble. Crispin + Porter has done a really good job of making memorable Burger King ads (I think "Whopper Freakout" was a stroke of genius). So is their new Spongebob ad "way right" or "way wrong"? Doesn't matter. You'll remember it for years to come. :)
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